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Tailor Made

Beyond customization A few months after it opened, the Tailor Made...
Published
Mar 26, 2019

Beyond customization

A few months after it opened, the Tailor Made space within the new Centro Stile in Maranello is fully up and running. Indeed, the detailed customisation services provided by the team are some of the most frequently requested by Ferrari customers.

Ferrari Tailor Made is the exclusive personalization programme developed specifically for clients wishing to create a truly bespoke car that will be a clear expression of their own unique personalities and tastes.

The Tailor Made programme continues a longstanding Maranello tradition which began in the 1950s and 60s, a time when clients personalised their cars as a matter of course and enjoyed huge freedom when it came to materials, colours and finish. The resul was genuinely unique cars tailored to suiot the desires of each individual owner.

That prestigious past has now been revived through a programme that permits owners to specifiy every last detail of their Ferrari, from exterior livery colour to the cabin trim, via a completely unprecedented choice of finishes, accessories, materials, treatments and colours.

Owners are assisted and guided through the selection process by their own Personal Designer who is charged with guaranteeing that the resulting cars are both unique and consistent with the Ferrari brand and its tradition. Once the car's details have been defined, the client can then track all of the various processes involved in its creation, right up until they take delivery. Naturally, they are very welcome to come to Maranello to pick up their car in person if they so wish.



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